How to get good information to the people who need it is a question that has long plagued public health officials.
One approach, known as peer change agents, is to recruit peer leaders to promote healthy behaviors and information about disease prevention within their social networks. This strategy has been used, with mixed results, in communities at high risk for HIV infection and transmission, specifically among young people experiencing homelessness.
Youth experiencing homelessness are 10 times more likely to test positive for HIV than young people who have access to stable housing. Social workers and public health officials have used the peer change agents strategy to promote behaviors such as condom usage and regular HIV testing within these communities, but success seems tied to choosing the right peer leaders who will have the largest impact within their communities.
That’s where AI can help. For nearly two decades, computer scientists have been exploring how a limited number of nodes in a social network can be used to maximize information dissemination.
Now, researchers at Penn State’s College of Information Sciences and Technology, Harvard University and the University of Southern California have developed an AI system that can identify the people within a social network who can most effectively promote information about HIV prevention to their peers. In a field trial conducted with more than 700 homeless youth, the researchers found that their algorithm significantly reduced key risk behaviors for HIV transmission within the population.
“Counterintuitively, the most popular people aren’t usually the most strategically connected within a network,” said Milind Tambe, the Gordon McKay Professor of Computer Science at the Harvard John A. Paulson School of Engineering and Applied Sciences and senior author of the paper. “As computer scientists, we can optimize the selection of a peer leader based on who has the most connections to different groups.”
“If you really want behavior change, then this information needs to come from their peers, from people whom they would be engaging in sexual practices with, because this message is more likely to be trusted,” added Amulya Yadav, PNC Career Development Assistant Professor at the College of Information Sciences and Technology at Penn State.
The research team partnered with social workers at drop-in centers for homeless youth, places where young people experiencing homeless can receive food, clothing, case management and mobile HIV testing. The team recruited more than 700 participants across three centers.
Working with the social workers and the participants themselves, the researchers mapped the social networks of participants and used their algorithm to find leaders with the most diverse set of connections, across different network clusters.
Facilitators from the social work research team then trained the chosen peer leaders on sexual health, HIV prevention, communication skills, leadership skills, and self-care. The peer leaders were asked to promote regular HIV testing and condom use through communication with their social ties at the drop-in center.
The research team found that youth enrolled in the AI-assisted strategy, dubbed CHANGE (CompreHensive Adaptive Network samplinG for social influencE), were significantly less likely to engage in unprotected sex than their peers enrolled in the observation-only group. The researchers also found that behaviors changed faster in the CHANGE group than in a group where the most popular youth were recruited as peer leaders. Most of the improvement for participants in CHANGE occurred by the one-month survey, while improvements in the "most popular" group weren’t seen until month three.
“If these methods are deployed, it could lead to a reduction in the prevalence of STIs amongst homeless youth significantly better than existing social science methods,” said Yadav.
According to the researchers, this is the first demonstration of the use of AI methods to optimize social network interventions for health.
“We hope that this project can provide general lessons about how AI research can be successfully employed for social good,” said Tambe.
“This strategy could be used to disseminate information within communities about nutrition, substance abuse and other public health crises that impact the most vulnerable people in our society,” added Bryan Wilder, a graduate student at Harvard University and first author of the study.
The research was co-authored by Laura Onasch-Vera, Graham Diguiseppi, Chyna Hill and Eric Rice of the Suzanne Dworak-Peck School of Social Work and Center for Artificial Intelligence in Society at the University of Southern California; and Robin Petering of Lens Co.