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Lorenzo Amicucci

LOCATION

Trondheim, Norway

PROFESSION

Business Development Manager

About

I'm Business Development Manager at Nordic Semiconductor and I am working with all sorts of companies to help them to succeed in their IoT transformation journey. Our Low Power Wireless Connectivity solutions are at the very heart of Internet of Things and I am really excited to bring ideas, solutions, answers to companies who want to innovate and be the leader in their sector. I am very passionate about wireless technologies and I strongly believe that they are changing (or better disrupting) every kind of business, enabling new applications and totally new business models. During last eight years, I have been studying and working in many different countries in the wireless-electronic domain, including China, Sweden, Italy, UK, USA. Now I am currently based in Oslo, Norway.

Latest Posts

As network reliability is increasingly tested by aging power infrastructure and the complex demands of renewable energy, cellular IoT provides timely solutions.

Ensuring distribution network reliability in the age of renewable energy

Every day, the average person inhales a staggering 11,000 liters of air, amounting to more than 300 million liters over a lifetime (as reported by TheWorldCounts).

Smart wireless IoT systems for air quality monitoring

Cities around the world are experiencing a period of rapid expansion. According to the United Nations (UN), 57 percent of people already live in urban areas - and this is set to increase to almost 70 percent by 2050.

Using the IoT to create a greener future for smart cities

Smart lighting is a key component of smart commercial buildings and the connected home. Based on LEDs—which use at least 75 percent less energy, and last up to 25 times longer than traditional incandescent lighting, according to the U.S. Department of Energy (DoE)—combined with Bluetooth LE SoCs like Nordic’s nRF52, nRF53, and the forthcoming nRF54 Series, smart lighting brings illumination into the modern age.

Smart lighting control brightens the future of Bluetooth illumination

Electronic shelf labels (ESL) are connected, low-power ‘e-paper’ display devices that can replace traditional paper labels and can display text, numbers, icons, lines, barcodes and pictures. They enable retailers to automatically update individual shelf price labels from a central point across multiple stores and branches—or in certain geographic locations—at the touch of a button.

Bluetooth Electronic Shelf Label standard heralds new retail dawn

Smart lighting company Signify reports that replacing conventional street lighting with energy-efficient LEDs is an effective way to reduce energy consumption and associated emissions.

How 'smart poles' can save energy and enhance smart cities of the future